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Is Vine a Game Changer?
I’ve always felt that Twitter has lived in Facebook’s shadow so I was pleased to hear the launch of Vine, their new acquisition, think Instagram but 6 second videos. I felt pleasantly smug for Twitter,...
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5 Social Media Predictions for 2013
2012 brought many changes to the social media world, but it looks like 2013 may surprise us with new innovations and growth on the recent features. For marketers, it will become more important than...
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12 Ways to Get More Followers on Pinterest
I started using Pinterest about 11 months ago as a wedding idea curation tool in preparation for my wedding in April 2012. Over this period, I have managed to acquire 632 followers (as at February 1st...
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How some social giants don’t really get social media
We all know that creating a perfect social media experience takes time and a lot of effort. And it works even better when supported by some unconventional ideas, a dose of TLC and a sense of humour. As...
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How social media opened the doors to North Korea
The technological world is full of wonders which are impacting our lives as we speak. Generally, we take them for granted, not even thinking twice about how our habits and routines are being influenced...
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How Innovative Community Participation Can Revolutionise User Generated Content
Companies and brands know that the power of success is within their communities. And as the relationships are being shifted more and more online, so is the way community engagement is being built. We...
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Best practice in interacting with customers on social media – what users want
Social media has revolutionised the way Internet users communicate with firms. Not only do social media users talk very publicly about their experiences and opinions of brands but, increasingly, they...
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Surgery Through Social Media: How Hospitals Are Broadcasting the Secrets of...
You may think you are creative in the way you use social media, but the doctors at Houston’s Memorial Hermann are about to prove you wrong. I’m sure you can bring countless bizarre stories of people...
View ArticleFitting Snapchat into a Marketing Plan
With over 50 million ‘snaps’ sent every day, Snapchat has been one of 2013’s success stories. So what is all the fuss about? More importantly, how can we integrate it into a marketing plan? Snapchat is...
View ArticleDo sports teams need social media policies?
It was recently revealed that Cricket Australia is reportedly considering implementing a social media policy. This revelation comes after one of the batsmen became embroiled in a row with a couple of...
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